
THE WAVE IS COMING,
Are you ready?
Population demographic shifts are creating new opportunities by 2030, with significant growth in multicultural communities across the United States
Milwaukee's population is shrinking, and we can't afford to sit back and let this trend continue. Since 2020, the city has lost 3.65% of its population, and by 2025 it's projected to decline further by another 2.5%, before rebounding modestly by 2030.
HOWEVER, Other multicultural populations are expected to increase by 8M.
ALZA COLLECTIVE

Alza Collective, a division of Alza, specializes in assessment, coaching, and customized programming for organizations that want environments that are psychologically safe and thriving. By combining local expertise, lived experiences, and professional excellence, we deliver customized solutions that truly resonate with the communities we serve.
We deliver results by DEVELOPING individuals ELEVATING leadership TRANSFORMING systems
We are different, we bring:
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Deep community connections + corporate expertise
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Customized programs that reflect real community needs
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Transformational change through collective wisdom
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Sustainable solutions driven by local insight
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We don't just consult—we collaborate through our JUNTOS (together) approach
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Local leaders solving local challenges
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Solutions shaped by authentic experiences and professional expertise.
Our approach is intended to understand gap areas and provide customized solutions. We follow these steps:
1
Assessmemt
We begin with ALZA's People THRIVE Index (APTI) Assessment, a deep dive into the organization’s culture, workforce readiness, and leadership effectiveness. Through data-driven evaluations, employee feedback, and leadership insights, we identify key areas of strength and opportunities.
2
Solution Design
Based on our assessment, we co-create customized solutions that address gaps and leverage organizational strengths. Our approach is not one-size-fits-all—we design strategies for cultural intelligence, psychological safety, leadership development, and equitable workforce practices.
3
Execution
We guide organizations through the execution phase by embedding best practices, training leaders, and equipping teams with the tools needed to implement change effectively. This phase is hands-on, ensuring that policies, behaviors, and workplace dynamics align with a People First vision.
4
Measurement
Transformation is measured, not assumed. We implement clear KPIs and accountability structures to track cultural progress, leadership effectiveness, and workforce engagement. Organizations receive ongoing support to ensure sustainability and adaptability in a rapidly evolving world.
THE COLLECTIVE TEAM
ALZA Collective unites transformational leaders with deep community roots and corporate excellence. Our seasoned professionals bring decades of combined expertise, delivering customized solutions through collaborative partnership. Together, we elevate businesses and empower communities.

Employee Resource Group strategist with 8+ years transforming ERGs into business resources. Engineering background combined with expertise in STEM outreach, talent pipeline development, and cross-functional collaboration. Key contributor to Rockwell Automation's DiversityInc Top 15 ERG recognition. Drives data-informed solutions connecting organizational priorities with community impact.
Alicia Dendura Alcantara
Fairness & Accountability

Senior communications executive with 15+ years developing strategic partnerships and inclusive brand narratives. Leads crisis management, stakeholder engagement, and cultural transformation initiatives. Achieved 100% Disability Index score at ServiceNow while expanding strategic partnerships tenfold and strengthening organizational belonging through data-driven programming.
Darice Brown
Community Branding

Strategic finance leader and culture transformation expert with 17+ years at Rockwell Automation. Bridges business strategy with people development through servant leadership, global team management, and financial planning. Champion of mentorship programs supporting women and underrepresented communities in leadership advancement and organizational transformation.
Lucia Loza Galezewski
Cultural Transformation

Faith-based leadership expert bridging theology and racial justice work with dual master's degrees in Theology and Marriage/Family Therapy. Specializes in cultural competency training, facilitating brave conversations about race, and creating sustainable programs addressing racism within religious institutions, schools, and businesses.
Rhonda Hill
Cultural Intelligence

Leadership development and executive coaching specialist designing transformative programs that strengthen inclusive leadership capabilities and drive cultural change. Expert facilitator addressing unconscious bias and building sustainable organizational transformation. Combines strategic communications expertise with coaching to develop future leaders through comprehensive training and mentorship initiatives.
Samantha Maldonado
Leadership Growth

HR Business Partner bringing 25+ years of strategic human resources experience across Fortune 500 organizations. Expertise in conflict resolution, talent strategy, employee engagement, and organizational change. Proven track record leading People & Culture initiatives at ManpowerGroup and Herzing University while building inclusive workplace environments.
Shannon Grass